

N/A (Game apps not allowed to have chance based elements in loyalty programs) T&Cs must disclose odds or selection method of any chance based loyalty program Terms and Conditions of loyalty program required Loyalty rewards based upon a fixed ratio/schedule Loyalty gamification and variable rewards


Publish official rules for the program within the app.Loyalty programs with benefits, perks or rewards associated with a qualifying monetary transaction must: Loyalty points or rewards may be tied to a contest or chance based outcomes if they fulfill the requirements noted below.Loyalty points or rewards with benefits, perks or rewards associated with a qualifying monetary transaction may only be awarded and redeemed on a fixed ratio basis, where the ratio is documented conspicuously in the app and also within the publicly available official rules for the program, and the earning of benefits or redemptive value may not be wagered, awarded or exponentiated by game performance or chance-based outcomes.For example, no portion of the qualifying monetary transaction may represent a fee or wager to participate in the loyalty program, and the qualifying monetary transaction must not result in the purchase of goods or services above its usual price.Loyalty program benefits, perks, or rewards must be clearly supplementary and subordinate to any qualifying monetary transaction within the app (where the qualifying monetary transaction must be a genuine separate transaction to provide goods or services independent of the loyalty program) and may not be subject to purchase nor tied to any mode of exchange otherwise in violation of the Real-Money Gambling, Games, and Contests policy restrictions.Where permitted by law and not subject to additional gambling or gaming licensing requirements, we allow loyalty programs that reward users with real world prizes or monetary equivalent, subject to the following Play Store eligibility requirements: For all apps ( games and non-games): App and its app listing must clearly display information about responsible gambling.App must be rated AO (Adult Only) or IARC equivalent and.
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App must be free to download and install from the Store.App must NOT be purchasable as a paid app on Google Play, nor use Google Play In-app Billing.
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